VANDRA CAMERA STRAP
THE FREEDOM TO ROAM
In Sweden, people have the freedom to fully enjoy the gift of nature, whether it’s roaming country roads, hiking in the arctic Lapland, or wandering the rocky coastlines. This right, and long-standing Swedish tradition, is known as “Allemansrätten,” or “Freedom to Roam,” celebrates nature and encourages people to enjoy and revel in the land.
Inspired by the spirit of Allemansrätten, Hasselblad presents the Vandra Camera Strap, encouraging users to go outdoors and capture the scale and pace of the natural world.
Whether deep in a forest or the streets of a concrete city, the Vandra Camera Strap incorporates the appreciation of nature and the spirit of roaming into the design with comfortable and convenient materials that allow the user to fully engage with their surroundings.